Black Friday – The Lusture Is Off

Black Friday – The Lusture Is Off

by | Nov 21, 2019 | News

Are we changing the way we see Black Friday?

  •  More than 80 percent of shoppers this year said they planned to spend less on holiday merchandise.

  • Retailers have increasingly opted to give away  their Black Friday discounts early to compete

  • Rather shop online than be fighting  crowds at the stores

Black Friday is no longer the beginning of the holiday shopping season. Retailers are finding new ways to reel in reluctant consumers. More than 80 percent of shoppers this year said they planned to spend less on holiday merchandise. In order to win them over retailers are coming out with hard-to-beat promotions two to three weeks early.

Waiting in line all night is a logistical nightmare for most shoppers. “These days shoppers go online to a number of sites and make a list of everything They want and wait until midnight on Friday, when a lot of stores start their sales. That’s actually 9 p.m. Thursday for those on the West Coast, so they can usually get everything they want without leaving the house.”

Click here to view original web page at retailstoreclosing.wordpress.com

It seems Black Friday, the traditional first day of the holiday shopping season, has lost some of its shine. The retail phenomenon, which began in the 1960s, occurs each year on the day after Thanksgiving, when stores across the country slash prices on everything from laptops to the hottest […]

We @blackfridaynews think this is an obvious and inevitable evolving  way as the High St and Malls come under more cost pressures and the Millenials use online shopping as second nature and increasingly as their preferred choice 

4 Lessons from Black Friday 2018 (based on online retail data)

4 Lessons from Black Friday 2018 (based on online retail data)

by | Nov 21, 2019 | News

 

Industry Insider imrg.org takes a (cynical?)look at the 2018 data for Black Friday & Cyber Monday Sales and makes some fascinating conclusions, asking if the actual dates are being spread to all of what the named “Blackvember” and that the spending whilst “Frantic” it was not as much as the first forecast.

Also,they conclude that despite the cynical view of the whole event it is still  the largest sales day of the year

Black Friday isn’t just a day, though it is still the largest day of the period in terms of sales volumes by some distance. Instead it has proven itself capable of extending and adapting how it is structured to the extent that it becomes difficult to even say when it begins and when it ends.

the unavoidable timing of the date falling before monthly payday for many has an effect on spending 

First, a few numbers, as Black Friday is all about the big numbers. At the start of the month, we said it was more accurate to think of this event as ‘Blackvember’ than Black Friday, as there is never any consensus around when it should start or how long it should go on for; and so it proved.

Click here to view original web page at www.imrg.org

Black Friday 2018 was (a bit) bigger, bolder, and brighter – but has it out-scaled itself? And, breathe. Black Friday is once again in the rear-view mirror for retailers and now the post-mortem takes place, to understand what happened (and when), how it’s changed again (as it seems to […]

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