Are we changing the way we see Black Friday?
More than 80 percent of shoppers this year said they planned to spend less on holiday merchandise.
Retailers have increasingly opted to give away their Black Friday discounts early to compete
- Rather shop online than be fighting crowds at the stores
Black Friday is no longer the beginning of the holiday shopping season. Retailers are finding new ways to reel in reluctant consumers. More than 80 percent of shoppers this year said they planned to spend less on holiday merchandise. In order to win them over retailers are coming out with hard-to-beat promotions two to three weeks early.
Waiting in line all night is a logistical nightmare for most shoppers. “These days shoppers go online to a number of sites and make a list of everything They want and wait until midnight on Friday, when a lot of stores start their sales. That’s actually 9 p.m. Thursday for those on the West Coast, so they can usually get everything they want without leaving the house.”
It seems Black Friday, the traditional first day of the holiday shopping season, has lost some of its shine. The retail phenomenon, which began in the 1960s, occurs each year on the day after Thanksgiving, when stores across the country slash prices on everything from laptops to the hottest […]
We @blackfridaynews think this is an obvious and inevitable evolving way as the High St and Malls come under more cost pressures and the Millenials use online shopping as second nature and increasingly as their preferred choice